AI Search Checklist for Business Websites
Use this checklist to review whether your website is ready for AI search, AI Overviews, answer engines, LLMs, schema, entity clarity and trust-driven discovery.
1. AI visibility checks
- Search buyer-intent prompts in ChatGPT, Perplexity, Gemini, Copilot and other relevant AI systems.
- Record whether your brand appears, is ignored, or is replaced by competitors.
- Check whether the answer describes your business accurately.
- Track which sources are cited or implied.
- Repeat checks for category, comparison, alternative, local and problem-aware prompts.
2. Website readiness checks
- Every core service has a dedicated page with clear headings, examples and FAQs.
- The homepage explains what the business does, who it helps and why it is credible.
- Important pages include concise summaries, answer blocks and proof points.
- Internal links connect services, guides, tools, methodology and contact pages.
- Duplicate or overlapping pages are merged or clearly differentiated.
3. Schema, entities and trust checks
- Organization, service, product, person, article, FAQ and breadcrumb entities are clear where relevant.
- About, Contact, Privacy, Methodology and policy pages are easy to find.
- Reviews, examples, third-party mentions and proof points are connected to relevant services.
- Accessibility, privacy, cookie and AI-use transparency signals are reviewed where relevant.
- The website avoids vague claims and explains limitations clearly.