How ChatGPT, Perplexity, Gemini and Copilot See Your Website
A practical guide to how AI answer engines may interpret your website, brand, schema, entities, content clarity, citations and trust signals.
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How to Check If ChatGPT Recommends Your Brand
To check whether ChatGPT recommends your brand, do not test only your brand name. Test the real questions buyers ask before choosing a solution: “best tools for…”, “alternatives to…”, “agency for…”, “software for…”, and “compare X vs Y”. Record whether your brand is mentioned, linked, recommended, ignored, or described inaccurately. Then compare results across prompts…
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What Is Generative Engine Optimization?
Generative Engine Optimization, or GEO, is the discipline of improving whether AI-powered answer engines understand, cite, mention, and recommend your brand. Instead of optimizing only for blue-link rankings, GEO focuses on becoming part of the generated answer. A good GEO program includes strong SEO basics, clear brand/entity information, sourceable content, comparisons, proof, structured data, digital…